X Franchise Group can help you franchise your business
Where does the concept of franchising come from? Franchising is a business model in which a company (the franchisor) grants the right to use its brand, products, and business systems to another company (the franchisee) in exchange for an initial fee and ongoing royalties. Franchising has a long history dating back to the Middle Ages, …
You can officially offer franchise opportunities, but how do you find franchisees? Franchise marketing is the process of promoting and selling franchise opportunities to potential franchisees. The goal of franchise marketing is to attract qualified candidates who are interested in starting their own business, but want the support and resources that come with being part …
What is branding? If you ask me, it is the most important facet of franchising. Ask anyone who’s worked with me and they will attest, I am absolutely incessant when it comes to branding. Sure, unit economics are also critical, but without a great brand, positive unit economics probably won’t be there. Branding is an …
Credit: FRANdata Via IFA Franchise Business Outlook February 15, 2022 “2022 Franchising Economic Outlook coverFranchising had an exceptional year in 2021, and 2022 looks to be another strong year of recovery. Bolstered by both the strengthening labor market and steady consumer spending, franchising is expected to continue to expand, trending upwards with the United States’ …