The most elite group of franchise experts ever assembled

Years Experience
Global Syndicates
Successful Clients
Collective Franchise Sales

The acumen, network and resources to champion your franchise system to prominence.

As a subsidiary of Xavier Capital, a leading mid-market M&A and Private Equity firm, X Franchise group was launched to discover, invest and steward the next great franchise brands. We have the eXpertise to help our clients eXpand, multiply (x) and eXecute. X is in our DNA, X is what we do.

Since our inception, we have endeavored to establish a “Dream Team” of franchise experts; and we are proud to state, we have done exactly that. We do not have generalists, we have foremost experts in every facet of franchising. Specializing in Concept Development, Management, Strategy, Operations, Training, Human Resources, Health & Safety,  Architectural Design, Hospitality, Food & Beverage, Supply Chain & Logistics, Technology, Branding, Creative, Media, Communications/PR, Marketing, Sales, Finance, Real Estate and Construction.

With + 250 global syndicates at our disposal, our experts have worked with some of the world’s most transcendent brands, including McDonald’s, Tim Hortons, The Cheesecake Factory, Caribou Coffee, KFC, Dominos, Dave’s Hot Chicken, A&W Restaurants, Taco Bell, PF Chang’s, TGI Fridays, Five Guys, Dairy Queen, Boston Pizza, Popeyes, Starbucks and countless others. We possess decades of experience in the franchise universe and have collectively worked with +500 reputable franchise brands and participated in the development of +8,000 worldwide.

Quality over quantity

X Franchise Group only accepts a limited number of clients per year. We are uninterested in a high volume of projects, we are solely focused on outstanding relationships, high performance and long term financial reward; both for our clients and our firm. This requires sufficient expert bandwidth, attention to every detail, obsessive client support and values we will never compromise. We take franchising seriously and care about our client’s futures; that means only working with the best and demanding our best.

Every dream matters, whether you're a franchisor or franchisee. We are relentless when it comes to franchise excellence. - Our success entirely depends on our brands and their franchisee's success.

David McLean, Managing Director

Our Ethos

We will:

  • Only accept assignments we believe have a high likelihood of success.
  • Only represent clients with strong financial margins, ensuring a high likelihood of success.
  • Only work with clients we would invest our own capital.
  • Always work on our client’s behalf, as if we were shareholders ourselves.
  • Operate in complete fairness, transparency, integrity, and humility.
  • Always operate with the utmost honesty, even at the expense of a deal collapsing.
  • Be obsessively responsive and attentive to our client’s needs.
  • Always under-promise and over-deliver.

We act with integrity above all else, and we do so through a combination of honesty, effective communication and listening. Our reputation is our most valuable asset, which must be safe guarded. We place a premium on collaboration and hard work, in order to accomplish our goals. Everyone has a role to play in contributing to success. No one individual has a monopoly on intellect or creativity, everyone is valued and respected at X Franchise Group. As we strive to be best in class, we are forever committed to excellence, in both execution and delivery. Our clients’ interests come first, we know every client has a unique business and with that, a special dream, this is something we hold sacred. We also know that in the long run, we will be rewarded by doing right by our clients.

Speak with our clients, ask them about the values we listed above and they will affirm, we embody every one.

Does your business have the X Factor?